# Tree Company Playbook > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for tree service companies. Every service is offered as a free 14-day trial to tree service companies; start by texting or calling (385) 832-6175. ## Benchmark data - [Tree service companies on Google benchmark report](https://treecompanyplaybook.com/benchmarks/): 87,219 listings, 51 states. Median reviews 17; 25.5% have no website; 39.1% have under 10 reviews; median reviews with a website 27 vs 4 without. ## Guides - [Hiring a marketing agency for your tree service, doing it yourself, or hiring in house](https://treecompanyplaybook.com/guides/hiring-an-agency-vs-diy-tree-service/): What each option really costs a tree company, the red flags in a pitch, fair pricing by service, and why any credible vendor should prove it before you sign. - [The tree service slow season plan: what to sell in January when nobody is calling](https://treecompanyplaybook.com/guides/tree-service-seasonality-slow-season-plan/): The dormant pruning message, storm readiness, HOA and municipal contracts, and a month by month plan that keeps crews paid through the winter trough. - [Tree service pricing and estimates: winning against the guy quoting half your number](https://treecompanyplaybook.com/guides/tree-service-pricing-and-estimates/): How to present a tree removal price, good better best on the same tree, deposits, drive time economics, and the insurance conversation that ends price shopping. - [What a missed call costs a tree company, and the follow-up system that fixes it](https://treecompanyplaybook.com/guides/missed-calls-speed-to-lead-tree-service/): Speed to lead in a trade with big tickets and storm spikes, text-back setup, the estimate follow-up sequence, and who answers while you are in the bucket. - [Tree service website essentials: the seven things the site has to do](https://treecompanyplaybook.com/guides/tree-service-website-essentials/): What a tree company website must show a homeowner about to spend $3,000, plus speed, tap-to-call, service pages, price ranges and the proof that closes. - [How a tree service shows up in ChatGPT, Perplexity and Google AI answers](https://treecompanyplaybook.com/guides/ai-search-chatgpt-tree-service/): What AI assistants actually read when someone asks for a tree company, the page structure they quote, and the six things to fix on your site this month. - [Facebook and Instagram ads for tree services: the crane footage is the campaign](https://treecompanyplaybook.com/guides/facebook-instagram-ads-tree-service/): The video that outperforms everything else in this trade, offers that work off-season, real budgets and cost per lead, and how to retarget cold estimates. - [Google Ads for tree services: splitting storm work from planned trimming](https://treecompanyplaybook.com/guides/google-ads-for-tree-services/): Campaign structure, budgets, negative keywords, realistic cost per lead for removal and pruning, and the settings that quietly waste a tree company's money. - [The Google Business Profile setup that puts a tree service in the map pack](https://treecompanyplaybook.com/guides/google-business-profile-tree-service/): Categories, service lists, photos that sell crane work, hours for storm calls, posts and Q and A, set up the way a tree company should run them. - [How tree services get more Google reviews when customers only call once every five years](https://treecompanyplaybook.com/guides/get-more-google-reviews-tree-service/): The ask that works before you pull the truck away, the exact text to send, review velocity targets for a low-frequency trade, and how to handle the bad one. ## Blog - [Peak storm season starts this week. Five things to fix before the phone explodes](https://treecompanyplaybook.com/blog/storm-week-readiness-september/): Atlantic activity peaks around September 10 and the derecho season is not over. What a tree company should fix in the next seven days, in order. - [Google is quoting tree removal prices before anyone reaches your site](https://treecompanyplaybook.com/blog/ai-answers-quote-tree-removal-prices/): AI answers now give homeowners a price range for a removal before they call. What that does to your estimate process, and how to be the company being quoted. ## Services (each a free 14-day trial) - [Google Ads management for tree service companies](https://treecompanyplaybook.com/services/google-ads-management/) - [Facebook and Instagram ads for tree service companies](https://treecompanyplaybook.com/services/facebook-and-instagram-ads/) - [AI search optimization for tree service companies](https://treecompanyplaybook.com/services/ai-search-optimization/) - [Local SEO and Google profile for tree service companies](https://treecompanyplaybook.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for tree service companies](https://treecompanyplaybook.com/services/website-design/) - [Social media management for tree service companies](https://treecompanyplaybook.com/services/social-media-management/) - [Review generation and reputation for tree service companies](https://treecompanyplaybook.com/services/review-generation/) - [Missed-call text-back for tree service companies](https://treecompanyplaybook.com/services/missed-call-text-back/) - [Email and SMS campaigns for tree service companies](https://treecompanyplaybook.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for tree service companies](https://treecompanyplaybook.com/services/bookkeeping/) - [Appointment setting for tree service companies](https://treecompanyplaybook.com/services/appointment-setting/) - [Analytics and reporting for tree service companies](https://treecompanyplaybook.com/services/analytics-and-reporting/) ## By state - [Tree service companies marketing by state](https://treecompanyplaybook.com/tree-service-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://treecompanyplaybook.com/calculator/) - [Free 14-day trial](https://treecompanyplaybook.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://treecompanyplaybook.com/faq/) - [About and method](https://treecompanyplaybook.com/about/)