<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Tree Company Playbook</title><link>https://treecompanyplaybook.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for tree service companies.</description><item><title>Peak storm season starts this week. Five things to fix before the phone explodes</title><link>https://treecompanyplaybook.com/blog/storm-week-readiness-september/</link><guid>https://treecompanyplaybook.com/blog/storm-week-readiness-september/</guid><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><description>Atlantic activity peaks around September 10 and the derecho season is not over. What a tree company should fix in the next seven days, in order.</description></item><item><title>Hiring a marketing agency for your tree service, doing it yourself, or hiring in house</title><link>https://treecompanyplaybook.com/guides/hiring-an-agency-vs-diy-tree-service/</link><guid>https://treecompanyplaybook.com/guides/hiring-an-agency-vs-diy-tree-service/</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>What each option really costs a tree company, the red flags in a pitch, fair pricing by service, and why any credible vendor should prove it before you sign.</description></item><item><title>The tree service slow season plan: what to sell in January when nobody is calling</title><link>https://treecompanyplaybook.com/guides/tree-service-seasonality-slow-season-plan/</link><guid>https://treecompanyplaybook.com/guides/tree-service-seasonality-slow-season-plan/</guid><pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate><description>The dormant pruning message, storm readiness, HOA and municipal contracts, and a month by month plan that keeps crews paid through the winter trough.</description></item><item><title>Google is quoting tree removal prices before anyone reaches your site</title><link>https://treecompanyplaybook.com/blog/ai-answers-quote-tree-removal-prices/</link><guid>https://treecompanyplaybook.com/blog/ai-answers-quote-tree-removal-prices/</guid><pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate><description>AI answers now give homeowners a price range for a removal before they call. What that does to your estimate process, and how to be the company being quoted.</description></item><item><title>Tree service pricing and estimates: winning against the guy quoting half your number</title><link>https://treecompanyplaybook.com/guides/tree-service-pricing-and-estimates/</link><guid>https://treecompanyplaybook.com/guides/tree-service-pricing-and-estimates/</guid><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><description>How to present a tree removal price, good better best on the same tree, deposits, drive time economics, and the insurance conversation that ends price shopping.</description></item><item><title>What a missed call costs a tree company, and the follow-up system that fixes it</title><link>https://treecompanyplaybook.com/guides/missed-calls-speed-to-lead-tree-service/</link><guid>https://treecompanyplaybook.com/guides/missed-calls-speed-to-lead-tree-service/</guid><pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate><description>Speed to lead in a trade with big tickets and storm spikes, text-back setup, the estimate follow-up sequence, and who answers while you are in the bucket.</description></item><item><title>Tree service website essentials: the seven things the site has to do</title><link>https://treecompanyplaybook.com/guides/tree-service-website-essentials/</link><guid>https://treecompanyplaybook.com/guides/tree-service-website-essentials/</guid><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate><description>What a tree company website must show a homeowner about to spend $3,000, plus speed, tap-to-call, service pages, price ranges and the proof that closes.</description></item><item><title>How a tree service shows up in ChatGPT, Perplexity and Google AI answers</title><link>https://treecompanyplaybook.com/guides/ai-search-chatgpt-tree-service/</link><guid>https://treecompanyplaybook.com/guides/ai-search-chatgpt-tree-service/</guid><pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate><description>What AI assistants actually read when someone asks for a tree company, the page structure they quote, and the six things to fix on your site this month.</description></item><item><title>Facebook and Instagram ads for tree services: the crane footage is the campaign</title><link>https://treecompanyplaybook.com/guides/facebook-instagram-ads-tree-service/</link><guid>https://treecompanyplaybook.com/guides/facebook-instagram-ads-tree-service/</guid><pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate><description>The video that outperforms everything else in this trade, offers that work off-season, real budgets and cost per lead, and how to retarget cold estimates.</description></item><item><title>Google Ads for tree services: splitting storm work from planned trimming</title><link>https://treecompanyplaybook.com/guides/google-ads-for-tree-services/</link><guid>https://treecompanyplaybook.com/guides/google-ads-for-tree-services/</guid><pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate><description>Campaign structure, budgets, negative keywords, realistic cost per lead for removal and pruning, and the settings that quietly waste a tree company's money.</description></item><item><title>The Google Business Profile setup that puts a tree service in the map pack</title><link>https://treecompanyplaybook.com/guides/google-business-profile-tree-service/</link><guid>https://treecompanyplaybook.com/guides/google-business-profile-tree-service/</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>Categories, service lists, photos that sell crane work, hours for storm calls, posts and Q and A, set up the way a tree company should run them.</description></item><item><title>How tree services get more Google reviews when customers only call once every five years</title><link>https://treecompanyplaybook.com/guides/get-more-google-reviews-tree-service/</link><guid>https://treecompanyplaybook.com/guides/get-more-google-reviews-tree-service/</guid><pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate><description>The ask that works before you pull the truck away, the exact text to send, review velocity targets for a low-frequency trade, and how to handle the bad one.</description></item></channel></rss>