Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 87,219 public Google Business Profile listings of tree service companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What a neighbor postcard after every removal costs a tree company, and when it pays back
- Reader question: an uninsured guy keeps underbidding me by half. How do I market against that?
- A winter pruning discount or a yearly maintenance plan, and when each one wins for a tree company
- What a truck wrap costs a tree company, and when it pays back
- Reader question: my best climber quit. Do I keep the ads running?
- On-site estimates or photo quotes by text, and when each one wins for a tree company
- What a Local Services Ads lead really costs a tree company, and when it pays back
- What it costs to have someone answer the phone, and when it pays for itself
Contact
Corrections, questions about the data, or press: text or call (385) 526-4799.