Review generation and reputation for a tree service company
Reviews decide more here than in most trades, because nobody has a regular tree guy. A homeowner calls once every five or ten years, has no idea what the work should cost, and picks on the count, the rating and whatever the most recent review says.
The bar is low. The median listing carries 17 reviews, 12.6% have none at all, and the trade average rating is 4.6, so one bad month is visible.
The ask that works in tree work happens at the door, not in an email three days later. The yard is raked, the customer is relieved and impressed, and the crew leader hands over a card with a QR code and says one honest sentence. That converts several times better than any automated sequence, and a text the same evening catches the rest.
Four to eight new reviews a month is a healthy pace. Reply to every one of them. The review guide has the scripts.