Google Ads management for a tree service company
Tree work runs two demand curves through one account. Planned jobs, the trimming and the removals people have been putting off for two years, arrive at a steady rate all year. Storm work arrives in four day bursts that will eat a month of budget by Wednesday morning if one campaign holds everything.
So we split it. Removal and trimming get separate budgets. Emergency and storm terms get a capped campaign on a schedule you can actually cover. Stump grinding sits on its own small budget, because that is where the price shoppers cluster and they drag the account average down.
Cost per call in this trade usually lands between $30 and $95 for trimming, $45 and $160 for removal, and well above that during a regional event. The mistake almost everyone makes is broad match on the word tree, which quietly buys firewood, arborist salaries, nursery stock and tree identification.
Two weeks in you have recorded calls, a cost per call by campaign, and a negative list built from real search terms. The Google Ads guide has the full structure.