Social media management for a tree service company
For a tree company the feed is not branding, it is an evidence file. Somebody about to hand over $3,000 checks whether the business looks alive and whether the work looks careful. An account with nothing posted since 2023 answers that question the wrong way.
The good news is that the work films itself. A crane pick over a house, sections coming down on a rope, a stump ground flush with the lawn, the driveway blown clean at the end. Thirty seconds, shot vertical on a phone by whoever has hands free.
The pattern that holds up is three posts a week. One job clip, one before and after, and one plain useful post, like when oaks should not be pruned in your region or what wind does to a tree that was already leaning.
Storm weeks work differently. Post your real backlog. Owners who say honestly that they are running three days out get more calls than the ones who go quiet.