Missed-call text-back for a tree service company
The person best qualified to answer your phone is usually 50 feet up a tree with a saw running. That is the problem in one sentence, and it is worse in tree work than almost anywhere else, because the tickets are large and the caller with a hanging limb is dialing three companies in the order Google listed them.
The fix is not complicated. An unanswered call triggers a text inside 20 seconds asking for a photo of the tree. Homeowners like this. They would rather send a picture than describe a canopy, and you can rough the job out before anyone drives 25 minutes.
Then leads get worked on a schedule instead of from memory. A text inside a minute, a call inside five, and a sequence that runs for three weeks before you let it go.
Run your own average job through the calculator. At 30 calls a month and a 30% miss rate, the annual number is usually larger than the owner guessed.