Local SEO and Google profile for a tree service company
The map pack is three slots and it sets your phone volume. In tree work it is also where the urgent calls land, because the woman standing in her driveway looking at a split limb taps the first listing with photos and a rating she believes.
The bar is lower than owners assume. The median tree service listing carries 17 reviews and 57.1% sit under 25. 41.5% list no hours at all, which quietly hands away the after hours calls.
What moves you is proximity plus activity. Primary category set to tree service, with arborist work and stump grinding named as services instead of fighting over the category. Photos uploaded from the job site every week. A post when you finish a street. Q and A seeded with the ten questions your office answers daily, starting with whether you are insured.
The common mistake is building the profile once and never touching it again. The rest of the numbers are in the benchmark report.