Email and SMS campaigns for a tree service company
The cheapest revenue a tree company has is sitting in a customer list nobody has touched. A property with one tree worth removing almost always has three more, and the person who paid you $2,600 last spring has already decided you are competent.
Two campaigns carry most of it. A dormant season pruning offer sent in late fall to everyone you have worked for, because pruning is far easier to sell to someone who has already met your crew. And a storm follow up sent to a specific set of zip codes within a day of the weather, offering a hazard walk through.
On top of that sits a simple yearly rhythm. A spring canopy check, a reminder before the season your area gets its bad wind, and a note to past estimate holders whose quote has expired.
The list does not need to be clean to start. A spreadsheet of names, phones and job dates is enough. Tools run $20 to $150 a month depending on list size.